Advertising and Promotion: An Integrated Marketing Communications Perspective
by George Belch,Michael Belch
ISBN 13: 9780071284400
Format: Paperback (864 pages) Publisher: McGraw-Hill Education Published: 01 Aug 2008
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Loose Leaf for Advertising and Promotion
by Michael Belch
ISBN 13: 9781259921698
Format: Paperback Publisher: McGraw-Hill Education Published: 06 Aug 2017